An interesting item from AlphaGalileo which provides a science news service for newspaper, radio, TV and the like. Many of the news stories you hear about science research will have come via AlphaGalileo.
Science coverage on the BBC
There has been interest in the UK over the BBC's recent decision that it will not give equal coverage in scientific news items to non-scientists. This has led one leading climate change denier, and UK politician, to claim he was being 'gagged'. But in fact this was just a small part of a BBC review of the impartiality and accuracy of BBC science coverage.
The review covered specialist and non-specialist science content on TV, radio and online, included in it was an analysis by the Science Communication Group at Imperial College [
http://www.ic.ac.uk] of relevant coverage over a three month period in 2009 and again in 2010. Surprisingly given the emphasis on climate change in coverage of the report, the Imperial Group found, "Relatively few items dealt with climate science and technology given that a number of inquiries into climate science were published during the 2010 sample period." But then they also found, "no news items dealing with mathematics and only 5% of science items on broadcast news covered the physical sciences."
As should be expected the biggest coverage was of medical stories, with almost 40% in 2010, in 2009 it was 69% but the outbreak of Swine Flu undoubtedly distorted the results. Given that the key factor in any editors' news agenda is relevance to their viewers or readers, medical and health news should be expected to receive high levels of interest, particularly in news bulletins. News bulletins also concentrated on research results. AlphaGalileo has long known that news published under embargo and based on papers in peer-reviewed journals receives the most interest, but there is other media coverage beyond news bulletins - documentaries, current affairs, etc. Two-thirds of non-news coverage and almost all children's broadcasting did not deal with results. So cultural interest in science - dinosaurs, astronomy, information technology, etc – remains and non-medical press officers should not despair. In all the Imperial Group found science topics in 73 different series or regular strands in programmes and a further nine one-off programmes.
Sadly a factor that hasn't received the coverage it deserves is the gender of presenters and scientists in programmes. "... in general science on the BBC is represented by UK-based male scientists." Female role models and an emphasis on research by multi-national teams are urgent tasks. AlphaGalileo sees more pictures of male researchers than female. Sadly AlphaGalileo continues to get more pictures of men than of women researchers. Many research funders would also agree with comment that "the funders of research are rarely mentioned." Understandable given space and time constraints, but of course still annoying.
Perhaps of most concern is the comment that BBC science coverage, "celebrates science but rarely critiques it." That science is somehow different and requires different handling by the media from politics or economic news is not helpful. It belongs to the days of the 'science deficit communication model'. The media's role does of course include being an entertainer, without entertainment who would buy a newspaper or watch television? But if that is all the media does our society is at risk. The media should ask the questions that we would all ask if we had their privileged position, whether its about a new government policy or a research programme. Science journalists should never be content to act as public relations officers for science.
The BBC reports can be found here [
http://www.bbc.co.uk/bbctrust/our_work/ ... ality.html].